Smokey Mo’s BBQ Franchise Opportunities

Open your own Smokey Mo's and bring the best neightborhood BBQ in Texas to your community.

Smokey Mo’s has 22 Central Texas and San Antonio locations, 30 years of original recipes, and a franchise model built by restaurant operators who started exactly where you are. You bring the commitment and capital, we bring the BBQ know-how.

Average Yearly Store Sales

$1.9M

Average Guest Check

$30.53

Prototypical Footprint

2,250–2,750 sq ft

Fast Casual Market

$225B / yr

Why should I buy a BBQ franchise?

Texas BBQ With a Model Built to Scale

Three Dayparts. Catering. In Store & Online.

Smoky Mo’s Franchise locations serve breakfast, lunch, and dinner. Catering, large orders and off premise drive additional sales. Smokey Mo’s provides technology solutions for online ordering for each daypart and catering, and sells through third party marketplaces, providing additional revenue streams.

Post oak quality at Multi Location scale.

Every Smokey Mo’s location smokes its meat in-house, over Texas post oak, every single day. Our meat is never shipped in and never reheated. The same quality Mo and Lisa Melchor built in Cedar Park in 2000 runs across all 23 locations today. Smokey Mo’s franchise owners learn to execute on this quality standard, and that’s what keeps guests coming back.

Texas-born, community-built.

Smokey Mo’s started as one family-run store in Cedar Park. As it has grown, staying true to our roots has never been negotiable, and the friendly Texas atmosphere, the in-house smoke, the participation in the communities around each location stays consistent systemwide. Our hope is that the regulars at every future Smokey Mo’s will always be greeted by name, just like a neighbor.

Where Smokey Mo’s Franchise is Growing

Bring Smokey Mo’s to Your Neck of the Woods

Smokey Mo’s is actively expanding throughout Texas, with select opportunities in additional markets. Right now, we’re specifically focused on bringing our BBQ franchise to the Houston market.

We’re looking for qualified franchise partners who know their local markets and want to grow with a BBQ brand built on quality, consistency, and community.

Strong market fits include:

Round Rock

Should You Buy a Smokey Mo’s Franchise?

Is Smokey Mo’s the Right Fit for You?

If you want to serve great tasting BBQ in a friendly way that keeps ’em coming back and foster an atmosphere of excellence, teamwork, and benefit your community – we want to meet you.

Strong candidates typically have:

Minimum qualifications

Minimum investment capability

$600,000

Minimum liquid assets per location

$250,000

Minimum commitment in new target markets

3-location

Restaurant management, franchise ownership, or multi-unit operating experience preferred

Franchise Onboarding Roadmap

Your Path to the Pit

Opening a Smokey Mo’s franchise starts with a clear discovery and qualification process.

1

Initial Inquiry

Submit your basic information to get started.

2

Discovery Call

Connect with our franchise development team to discuss the opportunity and address your questions.

3

Franchise Application

Complete your franchise application so we can better understand your experience, financial qualifications, and development goals.

4

Qualification & Validation

We review your application and verify your qualifications to move you through the franchise process.

5

Franchise Agreement

Officially secure your franchise territory and join the Smokey Mo’s family.

6

Site Selection & Development Support

Work with our team to identify the right location, navigate the development process, and prepare your restaurant for construction and opening.

7

Comprehensive Operational Training

Receive in-depth training covering every aspect of running your franchise successfully.

8

Open Your Store

Celebrate your grand opening with support from the Smokey Mo’s team.

From our owners

Franchisee stories from those who know Smokey Mo's

Eric Franchise Partner

Eric

Franchise partner since 2007
Bob Franchise Partner

Bob

Franchise partner since 2014
John & Shari Franchise Partners

John & Shari

Franchise partner since 2014
Roger & Kim Franchise Partners

Roger & Kim

Franchise partner since 2007

The Smokey Mo’s TX BBQ™ Culture

Built on BBQ, People, and Being a Good Neighbor

Being the best BBQ in Texas all started with one small, family-run store in Cedar Park, Texas. As our BBQ franchise grows, we know it’s important to stay true to our roots: our friendly, warm Texas atmosphere, freshly smoked in-house meats, commitment to excellence, a supportive employee environment and participation in the communities around us.

Excellence

Be excellent. Own your results. Learn from mistakes. Take pride in our great food, our unrivaled hospitality and the cleanliness of our stores.

Teamwork

Be a team player. Show up for each other, have fun and act with empathy. We always work together to deliver a flawless guest experience.

Community

Be genuine and friendly. Smokey Mo’s strives to be a good neighbor and make a positive difference in our communities.

Ready to Be Part of Smokey Mo’s?

Let’s Talk BBQ.

Fill out the form below and someone from our franchise development team will be in touch.

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FAQ

What is the total investment to open a Smokey Mo's?

Total investment ranges from $733,750 to $1,263,500, which includes the $40,000 franchise fee, construction, equipment, opening inventory, and working capital. The range varies based on location size, real estate market, and build-out requirements.

Smokey Mo’s Item 19 data from a 4-restaurant cohort shows $1.9M in average yearly store sales and a $30.53 average guest check. Individual results vary by market, location, and operator. The full unit economics are detailed in the FDD.

Federal franchise law requires that prospective franchisees complete a receipt disclosure before receiving the FDD — this protects both parties. Submit an inquiry using the form below. Once we have confirmed your interest and you have completed the required acknowledgment, we will send you the full document.

Royalty and marketing fund details are disclosed in the FDD. Request the document to review the full fee structure before committing to a discovery call.

We look for a minimum of 3 years of direct restaurant management experience at GM level or above, with P&L responsibility. You do not need to be a pitmaster — the training program covers pit operations and service standards — but operational management experience is required.

Timeline varies based on site selection, permitting, and build-out. Most franchisees open within 12 to 18 months of signing. Your franchise development team will walk you through specific milestones during the discovery process.

Timeline varies based on site selection, permitting, and build-out. Most franchisees open within 12 to 18 months of signing. Your franchise development team will walk you through specific milestones during the discovery process.

Yes. Territory details — including protected area size and exclusivity terms — are outlined in the FDD. Available markets are shown on the opportunity map.

Multi-unit development is available and encouraged. Smokey Mo’s requires a minimum commitment of 3 locations in new target markets. Several current franchisees operate multiple locations. Multi-unit agreements and requirements are covered in the FDD.

Current expansion is focused on Texas markets, with particular development interest in Houston. International inquiries are welcomed — use the form below to tell us your market.