
Average Yearly Store Sales
Average Guest Check
Prototypical Footprint
Fast Casual Market
Smokey Mo’s is actively expanding throughout Texas, with select opportunities in additional markets. Right now, we’re specifically focused on bringing our BBQ franchise to the Houston market.
We’re looking for qualified franchise partners who know their local markets and want to grow with a BBQ brand built on quality, consistency, and community.
If you want to serve great tasting BBQ in a friendly way that keeps ’em coming back and foster an atmosphere of excellence, teamwork, and benefit your community – we want to meet you.
Minimum investment capability
Minimum liquid assets per location
Minimum commitment in new target markets
Restaurant management, franchise ownership, or multi-unit operating experience preferred
Opening a Smokey Mo’s franchise starts with a clear discovery and qualification process.
Submit your basic information to get started.
Connect with our franchise development team to discuss the opportunity and address your questions.
Complete your franchise application so we can better understand your experience, financial qualifications, and development goals.
We review your application and verify your qualifications to move you through the franchise process.
Officially secure your franchise territory and join the Smokey Mo’s family.
Work with our team to identify the right location, navigate the development process, and prepare your restaurant for construction and opening.
Receive in-depth training covering every aspect of running your franchise successfully.
Celebrate your grand opening with support from the Smokey Mo’s team.
Being the best BBQ in Texas all started with one small, family-run store in Cedar Park, Texas. As our BBQ franchise grows, we know it’s important to stay true to our roots: our friendly, warm Texas atmosphere, freshly smoked in-house meats, commitment to excellence, a supportive employee environment and participation in the communities around us.
Be excellent. Own your results. Learn from mistakes. Take pride in our great food, our unrivaled hospitality and the cleanliness of our stores.
Be a team player. Show up for each other, have fun and act with empathy. We always work together to deliver a flawless guest experience.
Be genuine and friendly. Smokey Mo’s strives to be a good neighbor and make a positive difference in our communities.



Fill out the form below and someone from our franchise development team will be in touch.
Total investment ranges from $733,750 to $1,263,500, which includes the $40,000 franchise fee, construction, equipment, opening inventory, and working capital. The range varies based on location size, real estate market, and build-out requirements.
Smokey Mo’s Item 19 data from a 4-restaurant cohort shows $1.9M in average yearly store sales and a $30.53 average guest check. Individual results vary by market, location, and operator. The full unit economics are detailed in the FDD.
Federal franchise law requires that prospective franchisees complete a receipt disclosure before receiving the FDD — this protects both parties. Submit an inquiry using the form below. Once we have confirmed your interest and you have completed the required acknowledgment, we will send you the full document.
Royalty and marketing fund details are disclosed in the FDD. Request the document to review the full fee structure before committing to a discovery call.
We look for a minimum of 3 years of direct restaurant management experience at GM level or above, with P&L responsibility. You do not need to be a pitmaster — the training program covers pit operations and service standards — but operational management experience is required.
Timeline varies based on site selection, permitting, and build-out. Most franchisees open within 12 to 18 months of signing. Your franchise development team will walk you through specific milestones during the discovery process.
Timeline varies based on site selection, permitting, and build-out. Most franchisees open within 12 to 18 months of signing. Your franchise development team will walk you through specific milestones during the discovery process.
Yes. Territory details — including protected area size and exclusivity terms — are outlined in the FDD. Available markets are shown on the opportunity map.
Multi-unit development is available and encouraged. Smokey Mo’s requires a minimum commitment of 3 locations in new target markets. Several current franchisees operate multiple locations. Multi-unit agreements and requirements are covered in the FDD.
Current expansion is focused on Texas markets, with particular development interest in Houston. International inquiries are welcomed — use the form below to tell us your market.
*Figures reflect averages for the 4 franchisee-owned restaurants that opened before January 1, 2023, as published in Item 19 of our April 2024 Franchise Disclosure Document. Regarding the figures for the period from January 1, 2023 through December 31, 2023, of these 4 restaurants, 3 (75%) had lower costs of goods sold, 2 (50%) had lower labor costs and 2 (50%) had a higher ticket average during the reported period. A new franchisee’s results may differ from the represented performance. There is no assurance that you will do as well and you must accept that risk. This advertisement is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. An offering is made by Franchise Disclosure Document only.
Information made available through this web site regarding the Smokey Mo’s BBQ franchise opportunity is for general information only and is not intended to be a franchise offer. Offers are made only after delivery of an effective Franchise Disclosure Document in compliance with applicable federal and state laws. None of the communications made through this web site should be construed as an offer to sell any Smokey Mo’s BBQ franchises in, nor is any such communication directed to the residents of, any jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No Smokey Mo’s BBQ franchises will be sold to any resident of such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law.
Pre-Disclosure:
Assuming you qualify as a prospective franchisee of Smokey Mo’s BBQ, we may provide you with a Franchise Disclosure Document in hard copy or electronic format. If the Franchise Disclosure Document is furnished electronically, it will be provided in a Portable Document Format (PDF) file. You must use the Adobe Acrobat program in order to open and view this type of electronic file.
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