Summary
Fast-growing barbecue brand Smokey Mo’s BBQ continues its expansion with a new app and loyalty program launched this fall.
Fast-growing barbecue brand Smokey Mo’s BBQ continues its expansion with a new app and loyalty program launched this fall, expanded catering options, new marketplace partnerships, and is looking forward to increasing its store count in Central Texas in the coming year.
Loyalty
Smokey Mo’s BBQ Rewards and the new Smokey Mo’s BBQ app, developed with Punchh, with consultant services provided by Restaurant Loyalty Specialists, enable rewards members to earn points on every order towards free barbecue, allowing guests to connect with the brand in an immediately rewarding way.
“Our loyal customers have been key to our success for the last 23 years, and we’re looking forward to rewarding that loyalty with free barbecue and offers members will love,” says Craig Haley, President of Smokey Mo’s BBQ. “We believe that our loyalty program creates a lot of value for our corporate-owned stores and our franchisees. Launching our own app and loyalty program allows us to continue to lead the Texas barbecue category in direct-to-guest communication and delivery methods.”
During Smokey Mo’s BBQ Rewards launch, new members will enjoy a welcome offer of $5 off purchases of $25 or more (available for a limited time).
The Smokey Mo’s BBQ loyalty program also provides the following benefits to members:
- Earn 1 point with every dollar purchased ($1= 1 point).
- At 100 points, members automatically earn $5 in rewards to redeem for any order.
- Members Celebrate their Birthday with a $5 Two-meat Plate ($11.99 off!)
- Member-exclusive offers, including free items.
- Grand Opening offers for new locations and surprises throughout the year.
“Restaurant Loyalty Specialists helped design the new Smokey Mo’s Rewards program to maximize the benefit for both Smokey Mo’s operators and guests. It represents a careful balance of check and visit-building incentives supporting the brand financials and personalized communication with the guests improving their day-to-day experience.” Olga Lopategui, Founder and Principal Consultant Restaurant Loyalty Specialists.
App
The new Smokey Mo’s app provides easy access to Smokey Mo’s locations and allows rewards members to save their favorite orders and place one-click re-orders. The app features Smokey Mo’s full menu and gives members easy access to their membership points and offers.
The Smokey Mo’s BBQ app is available in the Apple Store and on Google Play.
