Smokey Mo’s BBQ is continuing to grow across Central Texas with the opening of a new franchise-owned location in Schertz on May 25. Opening at 18430 IH-35 North, Suite 600, the restaurant marks the third Smokey Mo’s location from longtime franchisees Kim and Roger Harris and represents another step forward in the brand’s continued Texas expansion.
As Smokey Mo’s BBQ franchise grows, the brand remains focused on partnering with experienced, community-driven operators who understand what it takes to build long-term success in Texas markets. The Schertz opening reflects that strategy in action through a combination of local ownership, operational experience, and a strong connection to the surrounding community.
The Harrises: A Smokey Mo’s BBQ Franchise Family
Kim and Roger Harris have been part of the Smokey Mo’s story since 2007, steadily building their footprint with locations in New Braunfels and San Antonio before expanding into Schertz. The couple has become a strong example of what long-term multi-unit BBQ franchise growth can look like within the Smokey Mo’s system.
Their decision to open in Schertz was rooted in both business opportunity and personal meaning. The Harris family lives nearby in Cibolo and is active in the Schertz-Cibolo Chamber of Commerce, giving them deep ties to the area.
“When we first joined Smokey Mo’s, it was because the brand believed in the same things we did: great food, treating guests the right way, and building real relationships in the community,” said Kim Harris. “Nearly 20 years later, those values are still at the core of the business. Opening in Schertz feels like the right next step for us because it’s a community we know well and are proud to serve.”
Smokey Mo’s BBQ Schertz: Serving a Community
The new location brings Smokey Mo’s signature lineup of slow-smoked Texas BBQ to one of the fastest-growing areas in Central Texas. Guests looking for great Schertz BBQ can enjoy brisket, pulled pork, turkey, sausage, and chicken by the plate, sandwich, or taco, alongside homestyle sides, desserts, and a full breakfast menu.
As one of the few BBQ franchise concepts serving guests from morning through dinner, Smokey Mo’s continues to stand out in the fast-casual category through multiple dayparts, catering capabilities, and operational simplicity designed for scalability.
For CEO Craig Haley, the Schertz opening reflects the kind of franchise growth Smokey Mo’s is intentionally building toward. “Kim and Roger have been an important part of Smokey Mo’s BBQ for nearly two decades, and seeing them continue to grow with the brand is incredibly meaningful,” said Haley. “They’ve built their restaurants the right way, earned trust in their communities, and represent exactly the kind of operators we’re proud to grow with.”
A grand opening celebration is planned for June 13 and will include special promotions, giveaways, and opportunities for the Schertz community to celebrate the new location.
Is Smokey Mo’s BBQ Franchise Expanding in Texas?
Absolutely; Schertz is just one part of a much larger growth story. Earlier this year, Smokey Mo’s BBQ signed a four-unit area development agreement in Southwest Austin, continuing the brand’s strategy of building density in high-opportunity Texas markets. At the same time, the brand has also announced plans for major expansion in the Houston area, where the brand sees strong potential for fast-casual BBQ in growing suburban communities.
As the brand continues expanding across Texas, Smokey Mo’s remains focused on attracting experienced franchisees who are looking for:
- A differentiated category with room to grow
- Multiple revenue streams, including breakfast and catering
- Flexible footprints and scalable operations
- A proven Texas brand with more than 25 years of loyalty behind it
With both corporate and franchise growth accelerating, Smokey Mo’s is positioning itself as one of the most exciting fast-casual BBQ opportunities in Texas. If you’re interested in franchising with the best BBQ franchise in Texas, fill out our inquiry form today.
